Sunday 10 April 2016

Three stripes and you're in!-How Adidas is taking over the fashion world

There's an art to fashion clashing. To most of us it happens by mistake. Picture this. It's a beautiful sunny Sunday morning, but you wouldn't know because the curtains are drawn and turns out it's actually midday. You look down to notice you still have last night's dress on and funnily enough your eyeliner has managed to stay in tact. Shame about your red lipstick though, that disappeared after the third jaeger bomb! Your hangover screams for coffee but you've ran out of milk. You look at your shoe collection. It's either those torturous five inch heels you wore last night or your trusty Stan Smiths. I think we know what you're going to go for. Et voila you walk to Tesco looking unknowingly like a fashion vixen.

Yes, I'm talking about street chic clashing! And Europe's largest sportswear giant, Adidas, is at the forefront of it. Many of us thought that Adidas originals were a thing of the past or belonged to your local chav brigade down the park but funnily enough, along with the velvet scrunchies and baggy baggy pants, we only have to look around to see that the nineties is having a huge revival. Teens that never even had the pleasure of watching Kenan and Kel, Rugrats and Lizzie McGuire,  are drowning in the get ups. From make-up to hair and back to fashion it's all around us.

From being the first ever leather tennis shoe on the market in 1972, who would have thought that Adidas Stan Smiths would become nearly every super model's favourite run around shoe? Models such as Kendall Jenner, Gigi Hadid, Alexa Chung and Mirana Kerr have been spotted looking effortlessly cool as they pair their casual trainers with the most expensive designer creations on the planet.

In fact even the whole Kardashian Klan (including baby North!) have been spotted as serial Adidas fashion killas. The brand have made it possible for us all to earn our fashion stripes (quite literally!) with their Stan Smith and originals superstar collection.

They're unisex, comfortable and update just about any outfit. They're also perfect for casualising an otherwise very dressy look.

So, after spotting this trend from scrolling through my Instagram feed and noticing nearly every fashion blogger swearing by their iconic monochrome originals, I decided to do some digging to get the facts.

This graph from Google Trends proves that Adidas is breaking the fashion mould worldwide with a huge spike in people's interest from all over the globe in March/April 2016.


As you can see the top searched topics in relation to Adidas are originals and Stan Smith.


Check out these candid celebrity Insta pics for all your style inspo on how to slay not only your Adidas kicks but garms too.

A photo posted by King Kylie (@kyliejenner) on


King Kylie is killing the minimalist look in this monochrome ensemble. And of course where better to show of your trainers than in front of this amazing street art?!

A photo posted by King Kylie (@kyliejenner) on


Loving this retro and laid back Adidas look

A photo posted by Khloé (@khloekardashian) on


Big sister Khloe takes things up a notch by pairing her graphic hoodie with tight corn rows and mahoosive hoops!

A photo posted by Khloé (@khloekardashian) on


Looks like Kourt is a fan of the plaits too! Khloe's varsity style jacket will add street cred to any outfit.

A photo posted by Khloé (@khloekardashian) on


I wish I looked this good when I'm not in the mood! This hoodie is the only motivation I need to hit the gym.

A photo posted by Khloé (@khloekardashian) on


Damn! She's at it again with the black and white combo. Love it.

A photo posted by Khloé (@khloekardashian) on


Not sure if I'll be wearing this on my next Ryan Air flight but look how amazing her figure is! #slay



Ahh she's the coolest girl on the block and this is a perfect example of the effortless clashing I was on about! But then again its Gigi and she'd look amazing in a bin bag.

A photo posted by Alexa (@chungalexa) on


Holy smokes! Ms Chung uploaded this crazy hot pic of supermodel Gisele Bundchen letting her Stan Smiths do the talking.

A photo posted by Jasmin Walia (@jasminwalia) on


Model and TOWIE star Jasmin Walia completely owns her full Adidas originals tracksuit and shows it's not just stateside celebs that are rocking it.

A photo posted by Y A S M I N E C H A N E L.  (@yasminechanel) on


One of the UK's biggest fashion bloggers Yasmine Chanel puts a glam spin on her Adidas originals joggers by teaming them with a fur jacket. Daring!

A photo posted by Y A S M I N E C H A N E L.  (@yasminechanel) on

My fave classic Adidas originals teamed with ripped jeans, it's a match made in heaven.

If you're itching to jump on this trend be sure to head to www.adidas.co.uk/superstar and remember... Stay classy ;)



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